'Electronics envy' causes competitive Bedminster residents to needlessly replace their tech for new

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By SteveK1965 | Thursday, February 20, 2014, 11:09


Christmas is now just a distant memory, many people are still rushing to

replace their old technology. Whether computers, phones or games consoles, new

purchases are causing people to experience 'electronics envy' – the strong

desire to replace their technology based on being shown off to by family and

friends. The study by computer upgrade specialists Crucial.com  showed that 60% of people

in Bedminster would buy a

new item if they were shown a new purchase by someone they knew – implying that

electronics envy is more serious during the post-Christmas and New Year period.



items people were most keen to buy new due to electronics envy were mobile

phones, specifically smart phones, which made up 36% of new purchases fuelled

by electronics envy. Computers were also very popular, with 15% of people

looking to buy new models as a result of their peers doing the same.

Televisions were the third most bought item, with 13% of new purchases. If a

product breaks or becomes faulty, almost half of people surveyed (48%) said

they would buy new rather than get it fixed.



upgrade specialist Roddy Mclean says "people tend to buy new products rather

than fix or upgrade old ones - they are excited by new technology, especially

if a friend or family member has recently bought new. However, people needn't

spend so much money – a simple memory upgrade for a computer, for example, can

be installed in minutes by anyone who is having issues".



the findings of the research, only 5% of those surveyed claimed to feel

negative thoughts towards their friends or colleagues who bought new tech. It

seems that the tradition of keeping up with the Joneses is still prevalent in

UK culture, although interestingly, 33% of people surveyed admitted they would

buy new as soon as a better model became available.



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